Menu
ZAPOSLENICI
2005 – Doctor of Humanities (Literary Studies), PhD dissertation titled “Mythical Aspects of Ecofeminism”, Faculty of Humanities and Social Sciences, University of Zagreb
2000 – Master of Humanities (Literary Studies), MSc thesis titled “Structural Mythical Elements in Negative Science Fiction Utopias/Dystopias”, Faculty of Humanities and Social Sciences, University of Zagreb
1996 – Professor of Ethnology and Comparative Literature, graduate thesis titled “Analysis of Three Tibetan Myths and a Comparative Attempt with Ivan’s ‘Revelation’ in the New Testament”, Faculty of Humanities and Social Sciences, University of Zagreb
1990 – Fashion Designer (School of Applied Arts, Zagreb)
Appointments:
2024 – Senior Research Fellow in the interdisciplinary field of science, focusing on Communication Sciences and Sociology, Institute for Migration Research (IMIN)
2020 – Assistant Professor, academic and research appointment in the interdisciplinary field of Philology, Information and Communication Sciences, and Sociology, VERN’ University
2025 – Institute for Migration Research, Senior Research Fellow
2016–2024 – VERN’ University, Head of Studies: Business Communication Management, Human Resource Management, Sustainable Tourism Development Management, Cyber Communication and Network Science
2012–2016 – Croatian Parliament, Member of Parliament
2012 – Ministry of Environmental Protection and Nature, Minister
2008–2011 – Croatian Parliament, Member of Parliament
2005–2008 – Maksima Communications, Executive Director
2001–2005 – Ministry of Environmental Protection, Physical Planning and Construction, Cabinet Secretary to the Minister, Expert Associate
1999–2000 – People’s University Dubrava, Head of Events and Activities
Teaching Experience:
2005–present – VERN’ University
Courses Taught:
Undergraduate study “Public Relations and Media”
• Public Relations Agencies;
• Ethics in Communication and Corporate Social Responsibility
Undergraduate study “Cyber Communication and Network Science”
• Mass Media, Internet, and Audiences;
• Fundamentals of Marketing and Public Relations;
• Social Media and Blogs; Network Science in Cyber Society;
• Integrated Campaign Planning;
• Online Political Activism and Guerrilla Communication Tactics;
• Politics and Manipulation
Graduate study “Business Communication Management”
• Introduction to Integrated Communications;
• Manipulation and Communication;
• New Sustainable Trends – Promoting Fashion, Tourism, and Civil Society;
• Integrated Business Communication Strategies
Graduate study “Management of Tourism Sustainable Development”
• Sociology of Tourism
Shared Elective Courses for Graduate Studies
• The Role of Media and Politics in the Sustainable Development of Small Communities;
• Guerrilla Communication;
• Creating and Managing Celebrity Image;
• Media and Public Relations in Tourism;
• Business Communication and Protocol
Mass media communication of migration and immigration, research on manipulative communication, strategic communication, sustainable and environmental communication, environmental protection, the societal impact of climate change and migration, migration policies, gender equality
Projects:
2019–2021 Horizon Europe: Proposed Mission: A Climate Resilient Europe
2020 EUPRERA Report Vol 2., No. 2. Women in Public Relations in Croatia
2023 Economic Institute Zagreb: Public Perception of Creative and Cultural Industries in Croatia
2024 EUPRERA Report: Women and Workplace Culture in Public Relations and Communication Industries in Croatia
2020–2022 Ivo Pilar Institute of Social Sciences: Body, Health, Prevention: Media-Constructed Discourses and Living Culture in New “Bio-Realities”
2024 Ivo Pilar Institute of Social Sciences: Dynamics and Challenges of Migration, Re-Migration, and Immigration in the Republic of Croatia (ongoing)
Awards:
2012 – Miko Tripalo Award for outstanding contributions to the democratization of society and the promotion of human rights
Books:
Apokalipsa (1991)
Mitski aspekti ekofeminizma (2007)
Komunikacijske (strategije) magije (2012, co-author Sonja Hodak)
Vražica nosi Pradu, a bogovi konfekciju (2017)
Kraljevstvo Onkraja (2017)
Agencije za odnose s javnošću, University textbook (2019)
Recent Scientific Papers:
1) Geiger Zeman, Marija; Zeman, Zdenko; Holy, Mirela (2019). Između otpora i konformizma: starenje kao nova Madonnina „Revolucija”. Sic : časopis za književnost, kulturu i književno prevođenje, 10(1); str. 1-26 doi:10.15291/SIC/1.10.LC.5
2) Topić, Martina; Kilvington, Daniel; Holy, Mirela i Van Starkenburg, Jacco (2021). Media discourses on ‘race’ and gender. Northern Lights: Film & Media Studies Yearbook, 19 (2021), str. 3-8
3) Holy, Mirela i Borčić, Nikolina (2022). Croatian Public Opinion About Legalisation of Cannabis. Conference Proceedings of the 3rd International Conference on the Economics of Decoupling (ICED) – Zagreb, 30 November – 1 December 2021 / Družić, Gordan ; Rogić Dumančić, Lucija (ur.). Zagreb: Croatian Academy of Sciences and Arts / Faculty of Economics and Business University of Zagreb, 2022. str. 453-467
4) Holy, Mirela (2021). Dokumentarni filmovi kao instrumenti promocije održive mode. Medijske studije, 12 (24); str. 89-107 doi:10.20901/ms.12.24.6 (pregledni rad)
5) Slijepčević, Marija; Holy, Mirela i Borčić, Nikolina (2021). Media Ecosystems and the Fact-Checking Movement: a Comparison of Trends in the EU and ASEAN. Politička misao: Croatian political science review, 58 (2); str. 92-112 doi:10.20901/pm.58.2.04 (prethodno priopćenje)
6) Holy, Mirela (2021). The Role of the Media in Environmental Communication: Representation of the Lex LNG in Croatian Daily Newspapers. Mediterranean — impressions, concepts, stories / Jurčević, Katica ; Kaliterna Lipovčan, Ljiljana ; Medić, Rino ; Ramljak, Ozana (ur.). Zagreb: Institute of Social Sciences Ivo Pilar, VERN’ Group, Croatian Academy of Sciences and Arts and, 2021. str. 438-452.
7) Holy, Mirela (2021). Cannabis potentials for the development of the Bioeconomy and green transformation of Croatia. Conference Proceedings of the 2nd International Conference on the Economics of Decoupling (ICED) Zagreb, 30 November – 1 December 2020 / Družić, Gordan ; Sekur, Tomislav (ur.). Zagreb: Croatian Academy of Sciences and Arts and Faculty of Economics & Business University of Zagreb, 2021. str. 365-377.
8) Holy, Mirela; Geiger Zeman, Marija; Zeman, Zdenko (2021). From Ecofeminist Theories to Ecofeminist Practice: Women, Sustainability And Ethical Consumerism. The Sustainability Debate: Policies, Gender and the Media Vol: 14 / Topić, Martina ; Lodorfos, George (ur.). Bingley: Emerald Publishing Limited, 2021. str. 123-140.
9) Holy, Mirela (2022). Westworld and overcoming of traditional gender dualisms: Is feminism really for everybody or just for female androids? Northern Lights: Film and Media Studies Yearbook, 20 (1); str. 83-98 doi:10.1386/nl_00033_1 (izvorni članak, znanstveni).
10)Borčić, Nikolina i Holy, Mirela (2022). The Argumentative Potential of Media Discourses Using the Example of Various Messages on the Digital Economy and Society Index Subtopic (DESI). Conference Proceedings of the 3rd International Conference on the Economics of Decoupling (ICED) Zagreb, 30 November – 1 December 2021 / Družić, Gordan ; Rogić Dumančić, Lucija (ur.). Zagreb: Croatian Academy of Sciences and Arts / Faculty of Economics and Business University of Zagreb, 2022. str. 499-512.
11)Holy, Mirela (2023). Strategic Communication in Unpredictable Times: A Case Study of Croatian Universities. (Re)discovering the Human Element in Public Relations and Communication Management in Unpredictable Times / Rodríguez-Salcedo, Natalia ; Moreno, Ángeles ; Einwiller, Sabine ; Recalde, Mónica (ur.). Bingley UK: Emerald Publishing Limited, 2023. str. 29-46 doi:10.1108/S2398-391420230000006003
12)Polić, Mirela i Holy, Mirela (2021). Gender-biased office culture in Croatian PR industry: why feminine sectors practice masculine patterns? Corporate Communications: An International Journal, 26(4), str. 716-727. https://www.emerald.com/insight/content/doi/10.1108/CCIJ-04-2021-0042/full/html
13)Holy, Mirela i Borčić, Nikolina (2023). Cult of the vulva vs. cult of the phallus: A case study of media presentations of some famous genitals. Northern Lights: Film & Media Studies Yearbook, 21, str. 77-89. doi.org/10.1386/nl_00040_1
14)Geiger Zeman, Marija, Holy, Mirela i Miloš, Brigita (2024), “Searching for “A Green Place” in a World of “Fire and Blood”: An (Eco)Feminist Reading of the Mad Max: Fury Road”, Đurđević, G. and Marjanić, S. (Ed.) Ecofeminism on the Edge: Theory and Practice (Women, Economy and Labour Relations), Emerald Publishing Limited, Leeds, str. 129-154. https://doi.org/10.1108/978-1-80455-041-020241009
15)Miloš, Brigita i Holy, Mirela (2023). Close to nothing: gender and utopia in Baretić’s novel Osmi povjerenik (the eighth commissioner), U: Preserving, evaluating and developing the Mediterranean, Katica Jurčević, Ljiljana Kaliterna Lipovčan, Rino Medić, Ozana Ramljak (Eds.), Zagreb, 2023, str. 41-48
16)Geiger Zeman, Marija, Holy, Mirela i Zeman, Zdenko (2023). Safety, responsibility and tourist enjoyment: discourse analysis of the safe stay in Croatia project website (2021), U: Preserving, evaluating and developing the Mediterranean, Katica Jurčević, Ljiljana Kaliterna Lipovčan, Rino Medić, Ozana Ramljak (Eds.), Zagreb, 2023, str. 263-270
17)Holy, Mirela, Geiger Zeman, Marija i Miloš, Brigita (2023). Empowering for gender equality: role of digital communication in activism of Croatian island feminist groups, U: Preserving, evaluating and developing the Mediterranean, Katica Jurčević, Ljiljana Kaliterna Lipovčan, Rino Medić, Ozana Ramljak (Eds.), Zagreb, 2023, str. 271-278.
18)Borcic; Nikolina, Tepes-Golubic, Lidija i Holy, Mirela (2023). Media Discourse and Ad Hominem Communication in TV Discussions. U: Proceedings of 10th SWS International Scientific Conference on Social Sciences – ISCSS 2023, 10(1), Iryna Zinkiv, Ojars Sparitis (ur.). ISSN: 2682-9959, ISBN: 978-3-903438-06-4. str. 649-662.
19)Holy, Mirela i Borčić, Nikolina (2023). Media Discourse on Web Portals and Twitter – an Online Battleground for the Combat Between Media Literacy and Fake News? Medijska istraživanja, 29(1), str. 37-60. DOI: 10.22572/mi.29.1.2 (izvorni znanstveni rad)
20)Holy, Mirela (2023). The Media Representation of Female Politicians in Croatia: Who will give us power if we think we do not deserve it? Women and the Media in Capitalism and Socialism An Ecofeminist Inquiry / Topić, Martina (ur.). Bristol: Intellect, 2023. str. 163-178.
21) Topić, Martina; Geiger Zeman, Marija; Zeman, Zdenko i Holy, Mirela (2022). Far-right activism on Croatian mainstream news portals: contributing to (and changing) the public debate on the Covid-19 pandemic. Facta Universitatis. Series: Philosophy, Sociology, Psychology and History, 21 (3); str. 113-134 doi:10.22190/FUPSPH2203113Т (međunarodna recenzija, članak, znanstveni)
22) Topić, Martina; Geiger Zeman, Marija i Holy, Mirela (2022). Marketing communication of prevention measures during the pandemic in Croatia. Suvremene teme, 13 (1); str. 57-73 (recenziran, članak, znanstveni)
23) Holy, Mirela (2022). Zmija u prošlosti i sadašnjosti: mitološke, kulturološke, psihoanalitičke i komunikacijske interpretacije. U: Animal, Knjiga o ne-ljudima i ljudima: Kulturni bestijarij, III dio / Zaradija Kiš, Antonija ; Pasarić, Maja ; Marjanić, Suzana (ur.). Zagreb: Institut za etnologiju i folkloristiku, 2022. str. 299-319.
24) Holy, Mirela (2022). The Relationship Between Sustainable Fashion and Creative Industries: Creative and Innovative Transformation of Fashion? Conference Proceedings Creative Industries and Experience Economy / Budak, Jelena ; Holy, Mirela ; Medić, Rino (ur.). Zagreb: VERN’ University ; The Institute of Economics, Zagreb, 2022. str. 156-166.
25) Holy, Mirela (2019). Fenomen balkanskih nemrtvih i njihova uloga u kulturnoj propagandi, U: Liber monstrorum balcanorum čudovišni svijet europske margine, Miranda Levanat-Peričić i Tomislav Oroz (ur.), Zagreb: Naklada Jesenski i Turk i Institut za etnologiju i folkloristiku, knjiga je sufinancirana od Ministarstva znanosti i obrazovanja, str. 289-307.
26) Geiger Zeman, Marija i Holy, Mirela (2024). „Kako to nije zaživjelo? Zašto to nije zanimljivo?“ Snaga i obećanje ekofeminizma u Hrvatskoj. U: Ekokritika: između prirode i kulture. Goran Đurđević, Miranda Levat-Peričić, Suzana Marjanić (ur.). Zadar: Sveučilište u Zadru. str. 475-510.
27) Holy, Mirela (2021). Media Framing of the Coronavirus in Croatia. In medias res, 10 (18); str. 2813-2828. doi:10.46640/imr.10.18.3 (pregledni rad, znanstveni)
28) Holy, Mirela, Geiger Zeman, Marija i Zeman, Zdenko (2022). Zelena tranzicija i visokoškolsko obrazovanje: (ne)vidljivost kružnog gospodarstva na državnim ekonomskim studijima u Hrvatskoj. U: Zbornik radova 13. konferencije o održivom razvoju, Mirjana Matešić (ur)., Zagreb: Hrvatski poslovni savjet za održivi razvoj – HR PSOR, str. 37-62.
MEMBERSHIPS IN ORGANIZATIONS:
• Croatian Society of Writers for Youth and Children (Klub prvih pisaca)
• Croatian Public Relations Association (HUOJ)
• European Public Relations Education and Research Association (EUPRERA)